INTRODUCING THE ROSSMAN FAMILY
Our new Jewish Family Traditions advertising campaign is getting noticed.
Our goal with this campaign is to tell an ongoing story about a fictional Jewish family in Los Angeles by focusing on the baby boomer parents who are in the process of making their funeral plans in advance. Each character in the "Rossman Family" was developed to represent a specific point of view, and through their interactions, we will address how many families react to the idea of pre-planning, We encourage you to click on each family member's photograph to learn about their feelings about advance planning.
Do you recognize similarities to your own family? Do you see yourselves or your children in the characters we have created?
We look forward to your feedback as the narrative of this family unfolds.
Joan / Mom
She’s a retired teacher
Although Jewish traditions are important to her, she likes to modernize many of the Jewish traditions.
Albert / Dad
He's a retail executive
Jewish traditions are extremely important to Albert. He is an avid storyteller and always the life of the party.
Click below to see the :30 television commercial which was
created as part of our Jewish Family Traditions advertising campaign.