NEWS


For Immediate Release

Mount Sinai Memorial Parks and Mortuaries
Announces Executive Leadership Transition
Howard Kaplan to succeed Len Lawrence as General Manager

Los Angeles, January 4, 2018 - The Sinai Temple Cemetery Management Committee announced today that effective February 1, 2018, Mr. Howard Kaplan will join Mount Sinai Memorial Parks and Mortuaries as its new General Manager. For the past thirteen years, Mr. Kaplan served as Executive Director of the Wilshire Boulevard Temple. He previously served ten years as Director of the Wilshire Boulevard Temple camp programs. Mr. Kaplan has also held key positions at Temple Aliyah and the Brandeis Bardin Institute.

During Mr. Kaplan’s tenure at Wilshire Boulevard Temple, he was instrumental in reviving its summer camp programs and from 2011-2015 he spearheaded the renovation and expansion of its historic Erica J. Glazer Family Campus. Mr. Kaplan’s experience managing one of the largest congregations in Los Angeles promises to be an asset as Mount Sinai continues to serve the entire Southern California Jewish community.

Mr. Kaplan will succeed Mr. Leonard (Len) Lawrence as General Manager of Mount Sinai Memorial Parks and Mortuaries. After serving fifteen years with Mount Sinai, Mr. Lawrence is leaving to pursue new business opportunities. As General Manager, Mr. Lawrence has played a key role in strengthening Mount Sinai’s ties to the Los Angeles Jewish community and promoting the importance of Jewish funeral traditions. He was instrumental in the growing popularity of Mount Sinai’s park in Simi Valley.

Eric J. Diamond, Chairman of Sinai Temple’s Cemetery Management Committee remarked, “Since its inception in 1964, the General Manager position has been held by just three individuals, Ben Dwoskin 1964-1991, Arnold Saltzman 1991-2002 and Len Lawrence 2002-2017. We are excited to have Howard Kaplan join this group of esteemed professionals who have led Mount Sinai for nearly 60 years, and look forward to his continued leadership.”

About Mount Sinai Memorial Parks

Mount Sinai Memorial Parks and Mortuaries is the largest exclusively Jewish mortuary/cemetery organization in California, serving the full continuum of Jewish observance.  Its mortuaries and memorial parks, in Hollywood Hills and in Simi Valley, serve Jewish families throughout greater Southern California, including metropolitan Los Angeles and Orange Counties, Ventura and Santa Barbara counties and the Inland Empire.  A non-profit organization, Mount Sinai Memorial Parks and Mortuaries is dedicated to the entire Jewish community as a service of Sinai Temple of Los Angeles.

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Mount Sinai Memorial Parks and Mortuaries Hosts Free
Kever Avot Community Memorial Services on
Sunday September 24th at 10:00 AM and 1:00 PM

Los Angeles, CA- (September 8, 2017) – On Sunday, September 24th, Mount Sinai Memorial Parks and Mortuaries will host its annual Kever Avot Memorial services at 10:00 AM at Mount Sinai Hollywood Hills and at 1:00 PM at Mount Sinai Simi Valley.

Kever Avot, which in Hebrew means “graves of the fathers”, is an ancient custom dating back to the beginning of Jewish history. Each year, between Rosh Hashanah and Yom Kippur, it is a Jewish family tradition to visit the cemetery to pay homage to parents and loved ones and to gain strength through communal prayer.

Both Kever Avot services will be led by Rabbi Nicole Guzik and Cantor Marcus Feldman from Sinai Temple. In Hollywood Hills, they will be joined by the Sinai Temple Choir, under the direction of Aryell Cohen, and in Simi Valley, they will be joined by the UJA Choir, under the direction of Dr. Noreen Green to sing music and prayers in Hebrew and English which evoke tradition and inspire reflection and meditation.

“Fundamentally, our Kever Avot services are all about family and tradition,” said Len Lawrence, General Manager of Mount Sinai Memorial Parks and Mortuaries. “When we see multiple generations attend Kever Avot services together at Mount Sinai year after year, we recognize that our annual service provides an important tradition in to the lives of so many Los Angeles families.”

The Mount Sinai Kever Avot services begin with the sound of the shofar (the traditional ram’s horn blown at the Jewish High Holy days) and end with the recitation of the Kaddish (the traditional Jewish prayer recited by mourners).  All who remember loved ones, whether they are buried at Mount Sinai or far away, are invited to attend these meaningful services.

About Mount Sinai Memorial Parks and Mortuaries

Mount Sinai Memorial Parks and Mortuaries is the largest Jewish mortuary/cemetery organization in California, serving the full continuum of Jewish observance at its two memorial parks, in Hollywood Hills and in Simi Valley.  A non-profit organization, Mount Sinai is owned by Sinai Temple of Los Angeles as a service to the entire Jewish community.

Mount Sinai Kever Avot Services Fast Facts:

Sunday, September 24, 2017

Mount Sinai Hollywood Hills                             Mount Sinai Hollywood Hills
10:00 AM Service                                                    5950 Forest Lawn Drive
Los Angeles, CA 90068

  • Outdoor Service will last approximately 1 hour
  • Anticipated attendance, 1,100
  • Service led by Rabbi Nicole Guzik and Cantor Marcus Feldman of Sinai Temple
  • Featuring The Sinai Temple Choir under the direction of Aryell Cohen
  • Shuttle buses available to take people to and from the parking area
  • Interpreters for the hard of hearing provided
  • Donations to SOVA Food Pantry accepted
  • Casual dress welcome
  • All ages and families welcome
  • Our 63rd year of conducting Kever Avot services at Mount Sinai Hollywood Hills

Mount Sinai Simi Valley                                            Mount Sinai Simi Valley
1:00 PM Service                                                            6150 Mount Sinai Drive
                                                                                             Simi Valley, CA 93063  

  • Indoor Service will last approximately 1 hour
  • Anticipated attendance, 500
  • Service led by Rabbi Nicole Guzik, Cantor Marcus Feldman and Cantor Lisa Peicott of Sinai Temple
  • Featuring the UJA Choir under the direction of Dr. Noreen Green
  • Handicapped parking available
  • Interpreters for the hard of hearing provided
  • Donations to SOVA Food Pantry accepted
  • Casual dress welcome
  • All ages and families welcome

For additional information about Kever Avot services, please call (323) 769-1325.

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Mount Sinai Memorial Parks Hosted Interfaith Unity Service on March 26

LOS ANGELES, California, May 10, 2017 -- On Sunday March 26, 2017, local Rabbis, Imams, Ministers, Pastors, Hindu, Buddhist, Sikh priests, Native American Elders, Elected officials (City, County, and State), and community leaders joined together under the Heritage Mosaic at Mount Sinai Hollywood Hills in a show of unity and respect.

The Together We Stand service, jointly sponsored by Mount Sinai Memorial Parks and Mortuaries -  owned and operated by Sinai Temple of Los Angeles and the Theodore Bikel Legacy project, brought together over 300 community-minded individuals who expressed their universal message of unity and respect though song, prayer and spoken word.

 

The decision to bring so many faiths together at Mount Sinai, the largest Jewish cemetery in Los Angeles, made a powerful statement about solidarity after the recent vandalism at three Jewish cemeteries around the country. Len Lawrence, General Manager of Mount Sinai, remarked “When event organizers approached me with the idea of hosting an interfaith unity service at our synagogue-owned cemetery, I was immediately intrigued by the opportunity to have Mount Sinai make a very public and visible statement against prejudice and vandalism.”

 

The setting for the service, the Heritage Mosaic at Mount Sinai Hollywood Hills, a majestic mural which spans 145’ from end to end and 30’ tall, illustrates the story of the Jewish experience in America over 350 years. Historical figures represented in the mosaic, including George Washington, Abraham Lincoln, the Statue of Liberty, Golda Meir and Louis Brandeis provided an inspiring backdrop to members of the community who eloquently addressed prejudice and promoted unity.

 

To address security concerns, the Together We Stand event was not advertised to the general public. Instead, invitations to the service were distributed solely through synagogues, churches, imams and other community groups.

 

The following individuals, all leaders within their respective communities, participated in the Together We Stand Unity Service.

Government Officials

Los Angeles Mayor Eric Garcetti
Los Angeles City Council President Herb Wesson
Los Angeles Council Member Mitch O'Farrell
Los Angeles Council Member Bob Blumenfield
Los Angeles City Attorney Mike Feuer
Los Angeles City Controller Ron Galperin
Zev Yaroslavsky, former LA County Supervisor
Assemblywoman Laura Friedman,
State Senator Anthony Portantino
State Senator Ben Allen
West Hollywood Mayor Lauren Meister
Burbank Mayor Jess Talamantes
Glendale Mayor Paula Devine
LAPD Deputy Chief Horace Frank
LAPD Commander Pete Zarcone

Religious and Community Leaders

Aimee Ginsburg Bikel, Theodore Bikel Legacy Project
Cantor Mike Stein, Temple Aliyah
Rabbi Neil Comess-Daniels, Beth Shir Shalom
Rabbi Chaim Seidller Felle, Hillel at UCLA
Rev Dr. Gwynn Gibourd
Rabbi Paul Kipnes, Congregation Or Ami
Rabbi Jason Fruithandler – Sinai Temple
Rabbi Sheldon Pennes – Temple B’nai Emet
Swami Mahayogananda
Grandmother Gloria Arellanes, Tongva Tribe Elder
Mahomed Khan, King Fahad Mosque
Pastor and Mrs. Boyd, First AME Church
Rabbi Naomi Levy - Nashuva
Pandit Vinod Dave’, Hindu Priest Tibetan Buddhist Center
Rt. Reverend Alexei Smith, Roman Catholic Archdiocese, LA
Dr. Rose Aslan, Islamic Center of the West Valley
Granthi Angad Singh, Sikh chaplain, USC
Ani Zonnevel, President, Muslims for Progressive Values
Reverend Susan Webster Klein, St Alben’s Episcopal Church
Rabbi Ken Chasen, Leo Baeck Temple
Rabbi Ed Feinstein, Valley Beth Shalom
Dr. Shawn Landres

About Mount Sinai Memorial Parks and Mortuaries

Mount Sinai Memorial Parks and Mortuaries is the largest exclusively Jewish mortuary/cemetery organization in California, serving the full continuum of Jewish observance.  Its mortuaries and memorial parks, in Hollywood Hills and in Simi Valley, serve Jewish families throughout greater Southern California, including metropolitan Los Angeles and Orange Counties, Ventura and Santa Barbara counties and the Inland Empire.  A non-profit organization, Mount Sinai Memorial Parks and Mortuaries is dedicated to the entire Jewish community as a service of Sinai Temple of Los Angeles.

LINKS TO MEDIA ASSETS

Together We Stand Event Photos  (photo credit / Mount Sinai Memorial Parks and Mortuaries)
Page on Mount Sinai’s website covering the service
Video of the Service
The Heritage Mosaic

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 Mount Sinai Memorial Parks and Mortuaries Redesigns Website to
Communicate More Effectively with their Senior Target Audience

LOS ANGELES, California, March 17, 2015 – Mount Sinai Memorial Parks and Mortuaries, the largest Jewish mortuary/cemetery organization in California, is pleased to announce the launch of its redesigned website at www.mountsinaiparks.org. The revamped site uses Mount Sinai’s new design elements to communicate the latest content about the organization’s two cemetery properties as well as important information regarding Jewish funeral traditions and customs.

Since 1954, Mount Sinai Memorial Parks and Mortuaries has preserved its commitment to offering exemplary service.  This dedication to service now encompasses the online experience by offering easier site navigation, downloadable content, virtual park tours and expanded information about Mount Sinai which families can explore from the privacy of their own homes.

“As more of our clients rely on the Internet as their primary source of information, the timing was right for us revisit our online presence and content” said Len Lawrence, General Manager of Mount Sinai Memorial Parks and Mortuaries.  “In order to communicate effectively with our target audience who is becoming more familiar with the idea of finding information online, the site had to offer simple navigation along with informative content and engaging pictures to enhance the user experience.”

Mount Sinai’s new website platform was created in collaboration with Broekman Communications, a Los Angeles-based branding/digital agency which specializes in Jewish community/non-profit marketing, and FuneralPress, a Boston-based funeral industry website and plugin development firm.

“By integrating the custom FuneralPress plug-in, Mount Sinai now has complete control over the backend functionality of its obituary pages to seamlessly manage the process in-house without relying on costly platform developers or external partners,” said Dave Lapierre, founder of FuneralPress. “We enjoyed working with the Mount Sinai team to improve the site visitor experience and incorporate new Jewish content on its obituary pages.”

To explore Mount Sinai’s new website, please visit www.mountsinaiparks.org.

About Mount Sinai Memorial Parks and Mortuaries

Mount Sinai Memorial Parks and Mortuaries is the largest exclusively Jewish mortuary/cemetery organization in California, serving the full continuum of Jewish observance.  Its mortuaries and memorial parks, in Hollywood Hills and in Simi Valley, serve Jewish families throughout greater Southern California, including metropolitan Los Angeles and Orange Counties, Ventura and Santa Barbara counties and the Inland Empire.  A non-profit organization, Mount Sinai Memorial Parks and Mortuaries is dedicated to the entire Jewish community as a service of Sinai Temple of Los Angeles.

For more information about Funeral Press, please visit http://wpfuneralpress.com.

For more information about Broekman Communications, please visit http://www.broekmancomm.com.

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For more information regarding media relations, please contact Gail Levy  at 323-769-1354.