NEWS


Mount Sinai Memorial Parks and Mortuaries Redesigns Website to Communicate More Effectively with their Senior Target Audience

LOS ANGELES, California, March 17, 2015 – Mount Sinai Memorial Parks and Mortuaries, the largest Jewish mortuary/cemetery organization in California, is pleased to announce the launch of its redesigned website at www.mountsinaiparks.org. The revamped site uses Mount Sinai’s new design elements to communicate the latest content about the organization’s two cemetery properties as well as important information regarding Jewish funeral traditions and customs.

Since 1954, Mount Sinai Memorial Parks and Mortuaries has preserved its commitment to offering exemplary service.  This dedication to service now encompasses the online experience by offering easier site navigation, downloadable content, virtual park tours and expanded information about Mount Sinai which families can explore from the privacy of their own homes.

“As more of our clients rely on the Internet as their primary source of information, the timing was right for us revisit our online presence and content” said Len Lawrence, General Manager of Mount Sinai Memorial Parks and Mortuaries.  “In order to communicate effectively with our target audience who is becoming more familiar with the idea of finding information online, the site had to offer simple navigation along with informative content and engaging pictures to enhance the user experience.”

Mount Sinai’s new website platform was created in collaboration with Broekman Communications, a Los Angeles-based branding/digital agency which specializes in Jewish community/non-profit marketing, and FuneralPress, a Boston-based funeral industry website and plugin development firm.

“By integrating the custom FuneralPress plug-in, Mount Sinai now has complete control over the backend functionality of its obituary pages to seamlessly manage the process in-house without relying on costly platform developers or external partners,” said Dave Lapierre, founder of FuneralPress. “We enjoyed working with the Mount Sinai team to improve the site visitor experience and incorporate new Jewish content on its obituary pages.”

To explore Mount Sinai’s new website, please visit www.mountsinaiparks.org.

About Mount Sinai Memorial Parks and Mortuaries

Mount Sinai Memorial Parks and Mortuaries is the largest exclusively Jewish mortuary/cemetery organization in California, serving the full continuum of Jewish observance.  Its mortuaries and memorial parks, in Hollywood Hills and in Simi Valley, serve Jewish families throughout greater Southern California, including metropolitan Los Angeles and Orange Counties, Ventura and Santa Barbara counties and the Inland Empire.  A non-profit organization, Mount Sinai Memorial Parks and Mortuaries is dedicated to the entire Jewish community as a service of Sinai Temple of Los Angeles.

For more information about Funeral Press, please visit http://wpfuneralpress.com.

For more information about Broekman Communications, please visit http://www.broekmancomm.com.

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For more information regarding media relations, please contact Gail Levy  at 323-769-1354.